Spring Cleaning for Your Photography Business

5 Ways to Refresh Before Wedding Season Kicks Off

1. Update Your Website + Portfolio

Your website is often your first impression—make sure it’s saying what you want it to say.
✔ Add fresh galleries from recent weddings or shoots
✔ Highlight your best and most aligned work
✔ Update your homepage, about section, and any outdated language
✔ Swap in updated testimonials if you’ve received new ones

If it’s been a while since you looked at your site from a potential client’s POV, now’s the time. Think of it as your digital storefront—does it feel open, inviting, and up to date?

2. Refresh Your Instagram Bio + Highlights

You don’t have to overhaul your entire grid, but small changes can make a big difference.
✔ Update your Instagram bio to reflect your current location, niche, or offerings
✔ Swap out your profile photo if needed
✔ Clean up your highlights—remove old ones, update covers, and add any fresh content that shows off what you do best

Your social media is often the first stop for curious couples. Keep it cohesive, current, and easy to navigate.

3. Organize + Archive Your Files

Cluttered desktop? Overflowing hard drive? It’s time to tackle the digital chaos.
✔ Backup important files to cloud storage or an external drive
✔ Organize folders by year, client, or project
✔ Clear out unnecessary downloads or duplicate files

Trust me—future you will thank you when mid-season hits and you’re trying to find that one client folder from last year.

4. Streamline Your Client Experience

Take a look at your workflows. Are they working for you or slowing you down?
✔ Review your email templates—do they still sound like you?
✔ Audit your inquiry, booking, and onboarding process
✔ Refresh your guides, pricing PDFs, or welcome materials

Even small improvements in your systems can lead to more confidence and better boundaries once the calendar gets full.

5. Get Your Workspace Wedding-Season Ready

Last but not least: clean your actual workspace.
✔ Declutter your desk
✔ Light your favorite candle or add a plant
✔ Create a go-to drawer for wedding day essentials

Your environment impacts your mindset. A refreshed space = a refreshed creative flow.

You don’t need a full rebrand or a massive overhaul—just a little intention.
Take a few hours this week to pour into your business behind the scenes, and I promise you’ll feel it all season long.